Corporate history is only interesting when it’s honest about the people. This film treats Amway’s story like a documentary subject, not a brand deck.
The trailer is a short-form cut used across the company’s 65th anniversary campaign.
All Work
Explained Ideas
Amway: An American Story
DIR / PROD · Producer
CLIENT · Amway
YEAR · 2024
FORMAT · Brand Legacy Documentary
Overview
A feature-length brand legacy documentary tracing one of America's most recognizable companies from a Michigan basement to a global network — told through the founders, the families, and the sellers who built it.
